Pay close attention to the very first part of your are demons realemail, the subject line. It’s one of the main reasons why many email marketing campaigns fail. You must capture your prospect’s attention at this point or you risk losing them forever. Your subject line is like the headline of your sales copy, where your copy gets read only if your headline is able to grab the attention. When someone receives an email, in most cases they very quickly decide to either read it or get rid of it. So what is the trick to writing subject lines that will capture your reader’s attention? You can use several techniques to invoke your prospect’s curiosity and make them eager to open your email.
